For those who want their website to rank high on Google, an SEO audit is a detailed review of your website’s performance and visibility to improve results. Use Google Search Console to monitor your CTR and check for indexing issues in the Coverage Report. Monitor loading speed, interactivity, and layout stability in tools like PageSpeed Insights. Core Web Vitals are a priority when analyzing page performance, but there are other areas to check to ensure your site delivers a fast and responsive experience.
- We explained why in our complete guide to optimizing meta descriptions.
- One of the easiest ways to make your site mobile-friendly is by using a responsive design.
- Begin by examining your competitors’ backlink profiles using a backlink checker tool.
- Meta descriptions are HTML summaries of web pages, shown below title tags in search results.
Online Marketing Made Easy
Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services). It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports.
SEO tools used in this SEO audit guide
Each backlink was the typical nonsensical blog post with anchor text scattered throughout. This makes it easier to present a holistic view of your SEO performance. And show not only where you rank but also how those rankings translate into actual search traffic. While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs. That’s why it’s so important to review and improve your contextual links during your SEO audits. The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis.
Instead, an enterprise SEO auditor will base the audit on the scope or budget of the project itself. Large organizations often have large, technically-complicated websites. These include highly dynamic websites that may have thousands of web pages across many subdomains. Many business websites are a “Frankenstein’s monster” of several different websites, often duct-taped together with blatant disregard for the concept of an SEO strategy. Even if the page seems fine and smooth visually, check its code anyway. Although the crooked code is not visible to users, Google can still see what’s under the hood.
With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs. To do this, de-index the low-value pages and focus on your high-value pages. When you de-index low-value SEO Anomaly pages, people can still visit them, but they don’t affect your site’s performance. To prevent this from happening, you’ll want to use canonical link tags.
Evaluate the optimization of a website against specific keywords you would like it to rank for. We’re a full-service digital marketing company that specializes in SEO audits. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives results for your business. When you create content, you want to ensure that your pages contain original content that is informative and relevant.