Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards. An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. Backlinks from trusted websites signal authority and improve rankings. Technical SEO ensures search engines can efficiently crawl, index, and rank your site. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. Google Search Console provides insights into your site’s search performance, including which keywords you’re ranking for and any technical issues that might be affecting your rankings.
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If you haven’t and need more detailed information, check out Google’s guide to schema markup that explains the type of code you need and how to implement it. Links and tags matter — and will continue to do so for as long as we can see — but they aren’t the only things to improve the page experience. That’s because Google wants to display results from content creators who have first-hand experience with the subject they’re talking about. Link each cluster page back to the main hub and to each other, where relevant.
And they also follow a similar play to The Cut in that they don’t just focus on SEO. They also have a YouTube channel where they upload software reviews that complement their existing blog posts. It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content. And eventually, I did start ranking on the first page for “digital marketing jobs”. By making regular, data-driven updates to your SEO strategy, you ensure that your efforts are aligned with your objectives and responsive to the ever-changing search landscape.
- It’s not just about SEO rankings, it’s about optimizing sources of traffic.
- Monitor performance metrics to evaluate which clusters drive the most traffic and engagement.
- When I asked what “success” looks like in this context, Mehic cited a user in the beta test phase for Beki AI.
- If you click on one of the pages, you can see all of the keywords that page already ranks for.
- At the time of writing this, according to Ahrefs (a popular SEO researching tool), Calm’s website gets 1.3M monthly visitors from SEO alone.
- There’s a distinction here between new keywords and trending keywords.
Pick: Find low-hanging fruit keywords to optimize for
“The reality of link building is that when going white hat, it’s a lot like PR. If you’re running a guest posting campaign, for example, you need to pitch ideas that are going to resonate with the blogger or journalist on the other end of the email,” says Rubright. “There are tons of ways to improve your email pitch, but a problem many link-building pitches have is that they don’t consider the blogger or journalist’s audience. They’ll blast out email templates with generic guest posting ideas in hopes of a response, playing the numbers game,” says Rubright. “Depending on your business model, leads/revenue matter more than mere traffic. You should target commercial intent keywords to increase your leads or sales (even though they may have lower search volume),” explains North.
Create or sign in to your free account (which lets you audit up to 100 pages per month). Therefore, image SEO provides a significant opportunity to drive traffic to your website. Google also displays SERP features (non-standard results) to BHS Links enhance the search experience. Search engines are somewhat secretive about the systems they use and constantly change them to improve search results. A higher ranking typically translates into more impressions and a better click-through rate. We are the only TOP SEO services agency providing Real Results in a Real Performance model.
Through developing topic clusters, you’re not only catering to your audience’s needs with targeted, relevant content but also optimizing your site’s structure for search engines. This approach can lead to improved rankings, increased traffic, and a stronger presence in your industry. By using powerful keyword research tools such as Semrush, Ahrefs and Moz, you can pinpoint low-competition yet high-volume terms that are sure to drive organic traffic to your website. You will be able to get a comprehensive overview of the data related to each term as well as make smart decisions about which keywords ought to be included in your content with these platforms. For instance, taking advantage of the Keyword Magic tool on Semrush allows for successful keyword proposals based off whatever information is provided by users. Along with Topic Research generating ideas for content creation should one require it too, downloading full reports for topics available also provides potential subtopics if required.
You must follow this approach instead of creating ‘stand-alone pages’ for several reasons. As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time. As you add images to your site, make sure that people and search engines can find and understand them. Link text (also known as anchor text) is the text part of a link that you can see.