If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners. It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress. Image compression is a process that removes some unnecessary image data while preserving image quality. If your blog content area width is 800px, it is an overkill to use 2500px-wide images. Last but not least, make sure the physical location of the server is as close to your target audience as possible (e.g. if you target the US market, don’t have a server located in Germany). One of the most common “mistakes” I see is that people don’t make their headlines clickable, especially when it comes to blogs.
In order to include this content or pages within the index, it is necessary to crawl the site. These keywords drive better results for your business because they attract more qualified leads. If someone searched,“flower,” you wouldn’t know the search intent behind that query.
It’s about tempting users to visit the page content to learn more. Your meta description tag should end with a soft Call to Action (CTA). To write a meta description for a landing page, focus on clarity, value, and persuasion. This short snippet is your chance to explain what users will get from visiting your page — and why it’s worth their click. So is this a KPI we haven’t met let’s say this quarter, or is it part of a longer-term trend? Again, because that really allows you to start to unpick like what is actually the problem here.
- Before you start looking for ways to improve your search engine optimization and boost your SERP ranking.
- AI-powered semantic search works by exploring the nuances of search intent.
- In the previous chapter, we covered on-page SEO techniques related to content.
- Image alt text (also called alt tag) is a piece of text in the HTML code that describes the image and appears if the image can’t be loaded.
They use small pieces of programs (called crawlers or bots) to follow all the hyperlinks and discover new pages (as well as updates to the pages they discovered before). When people use the phrase “SEO is dead”, they usually mean that “the spammy attempts to cheat the Google algorithm that were used 10 years ago are dead”. You should always keep learning and stay updated with the latest updates, experiments and findings. In SEO, the terms are used to describe two groups of SEOs – those who adhere to the rules set out by Google’s Webmaster Guidelines and those who don’t. An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup. Yes, basic SEO tactics can be implemented by anyone with some technical know-how.
Understanding SEO in the Digital Age
SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings. Search engines favor content that provides meaningful insights and fully answers user queries. With more improvement in semantic search engines, pages are ranked for varying phrases of a question and not a particular phrase. This leads to greater keyword coverage, more visibility for searches and more traffic from long-tail phrases.
Search Engine in SEO
Good content also has a greater chance of being shared on social media and attracting links. In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in SEO Anomaly search engine rankings by engaging in this practice.
The first thing you should do is check to see if your WordPress website is SEO-optimized. By doing this, you will discover things you can improve to grow your search engine traffic. Search engine optimization (SEO) is about making strategic changes to your website and its content so that you are featured higher on search engine results pages (SERPs). Search engines are a huge source of traffic for websites, which makes SEO extremely important. By improving search traffic, you will be able to increase sales and conversions on your website.
On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings.