LinkedIn SEO Optimization: An Expert Guide To Boosting Your Profile In 2025

Luckily, most of the developers keep mobile-friendliness in mind these days so if you pick a quality WordPress theme, you should be fine. The security of your website’s visitors should be a priority for you. Especially if you have a small website with a couple of well-interlinked pages. It’s basic advice, sure, but it’s amazing how many sites I come across where this is in place.

SEO tools to implement what you’ve learned

And if you’re looking for an A-Z course on how to do editorial SEO (for SaaS and media companies), you can check out my Content Marketing Course. If my course isn’t relevant to you, I also have a list of some other SEO courses you can check out as well. They’re prioritizing editorial content over programmatic content. As G2 declines, companies like Efficient App are replacing them in the SERPs (search engine results pages). This has allowed G2 to create such a profitable media business through their own software product and ads/partnership network that they hit $100M+ in revenue back in 2024.

Award-winning SEO Company dedicated to your business growth

what is seo

Your content needs to be easy to find and relevant to people’s searches. Google uses automated programs called crawlers that constantly explore the web to add pages to their index. You’ll discover different types of SEO, core techniques, essential tools, and career opportunities in this field. Our beginner-friendly guide simplifies complex concepts into clear steps that you can implement right away. This strategy is less about links… and more about getting your content in front of the right people.

  • As a result, SEO has changed from optimizing fixed criteria to working toward optimal user experience.
  • This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized).
  • Internal links are helpful to users because they help them find related content on your site.

If your website runs on WordPress, you can use one of the top SEO plugins to assist you in these areas. That’s why it is essential to pay close attention to Google’s ranking BHS Links factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most relevant content for a better user experience.

what is seo

what is seo

According to studies, more than 70% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). Search engines are working hard to get a better understanding of a user’s search intent, to show that user the results that fit their need best. Related to that, they continue to improve how information is presented in the search results, which can differ quite a bit per search intent. One final aspect that you shouldn’t forget about is your business listings.