You might start by entering Mailchimp’s homepage in a competitive analysis tool like Ahrefs’ Site Explorer and looking for replicable links in the Backlinks report. Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. Now it’s time to discover the other 102 steps that will get more organic traffic flowing to your website. Domain authority is a great way to measure your website’s SEO performance in a quantitative way.
When people know your brand, they are more likely to click on your website when it appears in search results. Local citations are online mentions of your business in directories and listings. This will allow you to set your address, phone number, and business hours. Brand mentions are when your company or product is mentioned on third-party websites.
Include Internal Links
It also tells you how difficult it is to improve your backlinks and how impactful the optimization effort is. You may find it easier to start with the core content of the page and let that inform the rest of your on-page SEO strategy. When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking.
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But consider your homepage since it likely has the highest page authority of any page on your site. Off-page SEO requires a broader, more holistic approach to SEO that bleeds into every part of the marketing department, not just a one-time set of tactics. Discover the best SEO certifications in 2025 to boost your skills, credibility, and career opportunities—whether you’re a beginner or seasoned pro.
On-page SEO also comprises techniques that improve the experience for users who visit your website. Search engines such as Google want to recommend the best websites for searchers, so making your site “delightful” for humans to visit is also a big part of on-page SEO. When a page is relevant and useful, Google displays it to the user. Google’s algorithm changes often, but user experience remains a priority. Google recommends focusing on “people-first content,” which means creating valuable content that aligns with user intent is more important than ever.
No matter how helpful, recent, or in-depth the information may be, it will not receive a proper rating if there are no links pointing at it. It is the practice of writing blog posts and submitting them as an author on other people’s blogs. Here, you must get in touch with blog owners and request their permission to post your articles as a guest blogger. At JetRank, we understand that every business has unique goals, challenges, and audiences. Off-page SEO is not a one-size-fits-all solution, which is why we tailor our strategies to meet your specific needs. Whether you’re a local business, e-commerce store, or service-based company, we customize our approach to ensure the most effective off-page SEO tactics for your growth.
Enter your keyword, click “Search,” then scroll to the SERP Analysis section. Featured snippets often appear at the top of a SERP (sometimes called “position zero”). This report shows metrics like LCP, TBT (Total Blocking Time, a close estimate of FID), and CLS. After mastering on-site SEO basics, try these advanced page optimization techniques. A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may SEO Anomaly display your meta description as the descriptive snippet in search results.
- Apart from LSI keywords, focus on long-tail keywords to improve your search rankings.
- It helps you identify technical issues, optimize on-page elements, and improve overall rankings.
- However, influencing off-page SEO factors isn’t as easy as tweaking your own website, which is why many marketers consider this task daunting.
- By publishing link-worthy content, you can get backlinks, increase your domain authority, and win Google’s trust.
- This type of link improves website authority and reinforces your expertise.
- Internal links are hyperlinks that point to other pages on the same site.
High-performing SEO campaigns contain both short and long-tail keywords — and the terms you choose to target will depend on your business and goals. Long-tail keywords often have lower monthly search volumes, but they also have lower competition. It’s typically easier to decipher the search intent behind long-tail keywords since they are more specific. Besides Google, your alt tags also help users who can’t see or interact with your content. Using alt tags makes your content accessible to everyone browsing your site. Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results.
Having little to no internal linking on your pages negatively impacts the user’s ability to access content on your site that is valuable to them. And if they can’t access it, that directly affects your conversion rate. Internal linking often gets overlooked when it comes to on-page SEO. As your site grows, however, it’s critical to develop an internal linking process. That’s because internal linking helps crawlers explore your site, discover new content, and understand the context of different pages.
Competitor backlink analysis is one of the key off-page SEO fundamentals you’ll want to master. It helps you unlock new backlinking opportunities by discovering websites willing to send users your way. It involves building relationships and signals that demonstrate your site’s credibility and relevance to search engines. Off-page SEO refers to the strategies and actions taken outside of your website to improve its authority and search engine rankings. Search engines often consider the quality and quantity of reviews when ranking businesses in local search results.